Dry January keeps getting bigger, but the way people do it is changing. More consumers aren’t just “going dry,” they’re going dry-ish: alternating non-alcoholic options, choosing mindful drinking, and looking for replacements that still feel social. (Food & Wine) Enter the California sober approach: for many people, it means cutting alcohol and choosing cannabis instead

November wasn’t business-as-usual for us. While most people were shifting into holiday mode, our team was spending the month in the weeds of something that could seriously impact our business and hemp farmers across the country: a looming hemp ban driven by changing federal language, political pressure, and public confusion about what hemp is, how it’s regulated, and what’s at stake if it gets wiped out. This blog is Part 1 of our Regulate, Don’t Eliminate Series

Discover how Moon Flower is helping redefine the cannabis conversation through curiosity, education, and real-world transformation. This story explores one family’s shift from stigma to understanding — and how cannabis education changes everything.